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The Fox Marketing Systems fox

Samuel Fox · Waddell, Arizona

Websites that write back to every lead.

I build websites for small businesses across the US. I also wrote Fox Instant Response, the software that emails each new form lead back in under two minutes, then follows up until they answer.

Book a 15-minute call

Why I started this

In 2022 my cousin and I ran a pressure washing business on the side of our day jobs. People filled out our form, and by the time we called back, a lot of them had already hired someone else.

I’ve been selling since I was a kid going door to door with Boy Scout popcorn, and I’d taught myself to code so I could build my own tools. So I wrote a program that answers a new lead the minute it comes in. That program is now Fox Instant Response, and every website I build is set up around it.

It’s just me. I take the first call, I build the site, and I’m the one you email when something needs changing. When I’m not working, I’m usually out fishing with my dad near my family’s home in San Diego.

Based in
Waddell, Arizona
Who you work with
Samuel Fox, the whole time
What I build
Websites, lead forms, follow-up emails and CRM hookups
First step
A 15-minute call, by form, email or phone
Samuel Fox, founder of Fox Marketing Systems, sitting on a wooden fence outdoors and smiling
Samuel Fox

What happens after someone fills out your form

This is the standard schedule in Fox Instant Response. Every email is signed with your name, and you can rewrite any of them in your dashboard.

  1. Within 2 minutes

    They get a personal reply with your booking link

    The standard first email. Highlighted words are filled in for each lead.

    Subject Thanks for reaching out, first name

    Hi first name,

    Thanks for reaching out to your business about what they asked about. I’m your name, and I’ll be your point of contact.

    The fastest way to get answers is a quick call. Grab any time that works here: your booking link

    Or just reply to this email with what you’re hoping to solve and I’ll point you in the right direction.

  2. Day 1, 3, 8 and 14

    Four shorter follow-ups, sent during your business hours

    One asks whether a 15-minute call this week works. A later one offers to answer questions about price and setup. The last asks whether to close out their request.

  3. When they answer

    Follow-up stops, and you get an email

    It stops as soon as they reply, book a time or unsubscribe. You can answer a reply straight from the alert email.

  4. Every morning at 7

    A summary of yesterday’s leads

    The dashboard keeps the rest: every lead, every message sent, and how long each reply took.

The Lead Engine

For businesses that want more new inquiries each month.

  • A three-page website: Home, Services, Contact
  • A free guide or checklist people trade their email for
  • A pop-up that offers it
  • Four welcome emails for everyone who signs up
  • New leads sent to your inbox or CRM
  • Search setup so Google can find you

Built once and handed over running. More about the Lead Engine

Starting at $3,000 one-time

Start a Lead Engine

The Retention Loop

For businesses with past customers or old leads to bring back.

Old-lead wake-up and past-customer check-ins, win-back emails, review and referral requests, cart reminders for online stores, and a monthly video report. More about the Loop

Starting at $750 a month

Ask about the Loop

The Den

Upkeep for any site we build, or one you already have.

Software updates, security monitoring, cloud backups and up to an hour of small text and image edits each month. Larger changes are quoted separately. More about the Den

Starting at $99 a month

Join the Den

Already have a website you like?

Fox Instant Response works on its own. Every new form lead gets a personal email reply in under two minutes, and follow-up until they answer. More about Instant Response

$149 a month, plus $299 setupor $1,490 a year, setup included

Ask about Instant Response

Questions, answered

What does Fox Marketing Systems do?

I build websites for small businesses across the US, set up to bring in leads and answer them. A Lead Engine includes the site, a free guide or checklist people trade their email for, a pop-up that offers it, four welcome emails, a connection that sends every new lead to your inbox or CRM, and the search setup that helps Google find you.

How is that different from just getting a website?

A website by itself waits. When someone fills out your form, a lot depends on how fast they hear back, because people often hire whoever answers first. Everything I build is set up so each new inquiry gets a reply within minutes and follow-up until they answer.

How much does it cost?

The Lead Engine starts at $3,000, one-time: half as a deposit to start, the rest at launch. The Retention Loop starts at $750 a month, and The Den is $99 a month. Fox Instant Response on its own is $149 a month plus $299 setup, or $1,490 a year with setup included. You get a written quote after our call, before any work starts.

How long does a build take?

Most Lead Engines launch two to four weeks after the deposit. If your build includes text messages, add time for the phone carriers’ text-message registration (called A2P 10DLC), which can take from a few days to a few weeks.

How quickly will my leads get a reply?

Fox Instant Response emails each new form lead a personal reply in under two minutes, then follows up on days 1, 3, 8 and 14 until they answer. It stops as soon as they reply, book a time or unsubscribe. Replies go out by email; it doesn’t text back missed calls yet.

How does Fox Instant Response connect to my website form?

Your business gets its own lead response webhook: a private web address that your form sends each new lead to, the moment someone hits submit. Any form that can send its entries to a web address works, including a plain website form, a form builder, or a Zapier or HubSpot workflow. I set it up for you, so you don’t have to change how your site looks or which form you use.

Which CRM do you work with?

The Lead Engine includes one CRM connection, and HubSpot works out of the box. Using something else? Ask, and I’ll tell you on the call whether I can connect it.

Who looks after the site after launch?

The Den keeps it updated, monitored and backed up, with up to an hour of small text and image edits each month, for $99 a month. Larger changes are quoted separately.

Do you work with businesses outside Arizona?

Yes. I’m based in Waddell, Arizona, and I work with small businesses anywhere in the US by phone and email.

What happens on the 15-minute call?

You tell me how leads reach you today and what happens after they do. I’ll tell you honestly whether any of this would help and what it would cost. It’s free, with no obligation.

Book a 15-minute call

Tell me how leads reach you today, and I'll tell you honestly whether any of this would help and what it would cost. Send the form and my reply will reach you within a couple of minutes. That's Instant Response doing its job.

Or call (602) 935-0813
or email samuel@foxmarketingsystems.com